I started 99NinetyNine because I wanted something better, genuine, everyday performance. Products that deliver shave after shave and moisturise after moisturise, without the inflated price tag.

I believe a product should prove itself every single day. If it doesn’t perform, it doesn’t belong on your skin.

That belief shaped every formula at 99NinetyNine. Each product is engineered to solve real problems: softening the hair before shaving, nourishing the skin throughout, and delivering a smooth, effortless razor glide, every time.

Working closely with chemists, I focused on high-performance ingredients that don’t clog pores or rely on heavy industry waxes and butters. The result is a lightweight, effective formula that works with your skin, not against it.

Simple. Softening. Conditioning. Nourishing. All in one high-performance application.

Men don’t need a shelf full of products. They need simple, effective essentials that fit into everyday life, whether that’s work, the gym, a date, or just taking care of their skin from morning to night.